Hyundai Drops New i40 Mid-Size

Making its world premiere at the 2011 Geneva Motor Show, is the estate version of Hyundai’s all-new, Europe-specific D-segment model, the i40. Designed and engineered at Hyundai’s R&D headquarters in Russelsheim, Germany, with European buyers in mind, the i40 will fill the gap left by the outgoing Sonata model in the South Korean automaker's range and will compete against the Ford Mondeo and Volkswagen Passat. A four-door sedan version will be introduced this year, with most bets going towards the 2011 Frankfurt Auto Show in September.

The i40 Estate will go on sale across Europe in the summer with engine options including a 1.7-liter turbo diesel emitting as little as 113 g/km of CO2 and a 2.0-liter four-cylinder gasoline unit. Strangely, Hyundai has not yet released any other details on the i40 series. When the Koreans decide to share, we'll post an update. In the meantime, scroll down to check out the gallery and a video from Hyundai's Geneva Motor Show booth.

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Classic Ads: Why a Hyundai Excel is as Good as a BMW 325i

If this ad is to be taken seriously, the only difference between a late 1980s E30 BMW 325i and a Hyundai Excel is price and the engine / transmission layout. After all both have, “[A] plush interior, European styling [and] room for five.”

After all, niggling little details like equipment levels, brand image and build quality have never bothered car buyers before, right? Apparently not, as the Excel went on to become one of U.S.’s best selling imports, with 168,000 of the little blighters sold in its first year stateside. That’s a lot of, “Hun-days,” [sic].

So what if it had the looks of a three-year-old Toyota Corolla and was built in a place that wasn’t even a country sixty years ago; it cost just US$5,499 and in salesman speak that’s a damn good deal. There are probably innumerable benefits to owning a 1988 Hyundai Excel. Such as...uh...or maybe...um...and then there’s...oh.

It was cheap, yeah? And cheap is good despite what a certain fictional character may have said to the contrary. That’s true for at least the vast majority of cash-strapped Americans and almost certainly for Hyundai. Yes, it was front wheel drive and sure it had no outstanding qualities other than the price tag. The same could be said for many of the cars sold today, and you don’t see any of them comparing themselves to a German heavyweight.

So watch the ad and reminisce about a simpler time when men wore pinstriped shirts, martini lunches were often followed by cocaine afternoons and a balmy little upstart from the Sea of Japan had the verve to stick its fingers in its ears and stick its tongue out.

READ MORE - Classic Ads: Why a Hyundai Excel is as Good as a BMW 325i

Classic Ads: Why a Hyundai Excel is as Good as a BMW 325i

If this ad is to be taken seriously, the only difference between a late 1980s E30 BMW 325i and a Hyundai Excel is price and the engine / transmission layout. After all both have, “[A] plush interior, European styling [and] room for five.”

After all, niggling little details like equipment levels, brand image and build quality have never bothered car buyers before, right? Apparently not, as the Excel went on to become one of U.S.’s best selling imports, with 168,000 of the little blighters sold in its first year stateside. That’s a lot of, “Hun-days,” [sic].

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READ MORE - Classic Ads: Why a Hyundai Excel is as Good as a BMW 325i

Hyundai to Challenge “Marketing Conspiracy” with Super Bowl XLV Ads

With its three ads programmed to air during the Super Bowl XLV later in the day (Sunday, February 6), Hyundai wants to show the American public that not all compact cars have “uninspired design, cramped interiors and limited innovation”, as marketing portrays them. Two out of the three advertisements showcase the 2011 Elantra sedan, while the third features the 2011 Sonata Hybrid. Videos available after the break.

The first Elantra spot, called “Hypnotized”, will air during the first quarter and it “questions the idea that compact cars are as good as they can be”. It will be followed in the third quarter by the “Deprogramming” ad, which states, among other things, that “compact cars can be more”.

“We love the Super Bowl’s ability to transform over 100 million Americans into advertising aficionados, so we went with a playful theme that ties a marketing-driven conspiracy theory to our fresh take on the compact car segment, the 40-mpg Elantra”, said John Krafcik, president and CEO, Hyundai Motor America. “Building from the first two Elantra ads in the AFC Championship Game, and 10 viral spots online right now, the Super Bowl shifts the campaign into top gear with what may be the biggest group therapy hypnosis session ever attempted”.

Last but not least, the fourth quarter will bring the “Anachronistic City” spot starring the 2011 Sonata Hybrid. By creating a sharp contrast between the car and a variety of obsolete devices, Hyundai wants to highlight its commitment to innovation.

All three ads are the creation of Innocean Worldwide Americas and feature the brand’s 2011 “New Thinking, New Possibilities” vision.

READ MORE - Hyundai to Challenge “Marketing Conspiracy” with Super Bowl XLV Ads

Hyundai to Challenge “Marketing Conspiracy” with Super Bowl XLV Ads

With its three ads programmed to air during the Super Bowl XLV later in the day (Sunday, February 6), Hyundai wants to show the American public that not all compact cars have “uninspired design, cramped interiors and limited innovation”, as marketing portrays them. Two out of the three advertisements showcase the 2011 Elantra sedan, while the third features the 2011 Sonata Hybrid. Videos available after the break.

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READ MORE - Hyundai to Challenge “Marketing Conspiracy” with Super Bowl XLV Ads

Hyundai Rolls Out 2012 Grandeur / Azera in Korea, Releases Video Showing the Car's Evolution from 1986

Hyundai has been advertising the all-new generation of its Grandeur for quite some time now, but today, the automaker officially launched the large sedan in its home market. The new Grandeur, which will be badged as the 2012 Azera in the States, arrives in the Korean market six years after its predecessor’s launch in May 2005.

Codenamed HG, the 2012 Grandeur is result of three-and-a-half years and 450 billion won (about US$415 million) of research, development and testing. Positioned between the Sonata and the Genesis sedan, the new Grandeur measures 4,910mm (193.3") long, 1,860mm (73.2") wide and 1,470mm (57.9") tall. It rides on a 2,845mm-long (112") wheelbase, which is 65mm (2.6") longer than the outgoing model.

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READ MORE - Hyundai Rolls Out 2012 Grandeur / Azera in Korea, Releases Video Showing the Car's Evolution from 1986

VIDEO: First Look at the 2012 Hyundai Veloster Coupe on the Road

On Monday, we got our first taste of the all-new 2012 Hyundai Veloster at the Detroit Auto Show. Now, we have the first video footage of Hyundai's unconventional small sports car, which is distinguished by its asymmetric body with a single door on the driver's side, two doors on the other and a rear hatch.

Power for the front-wheel drive Veloster comes from a 1.6-liter four-cylinder engine with 138-ponies, hooked up to either a six-speed manual or a double clutch transmission. Hit the break to watch the first video of the Veloster on the road with some bonus handbrake/slideways action towards the end of the clip.

READ MORE - VIDEO: First Look at the 2012 Hyundai Veloster Coupe on the Road

VIDEO: First Look at the 2012 Hyundai Veloster Coupe on the Road

On Monday, we got our first taste of the all-new 2012 Hyundai Veloster at the Detroit Auto Show. Now, we have the first video footage of Hyundai's unconventional small sports car, which is distinguished by its asymmetric body with a single door on the driver's side, two doors on the other and a rear hatch.

Power for the front-wheel drive Veloster comes from a 1.6-liter four-cylinder engine with 138-ponies, hooked up to either a six-speed manual or a double clutch transmission. Hit the break to watch the first video of the Veloster on the road with some bonus handbrake/slideways action towards the end of the clip.

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READ MORE - VIDEO: First Look at the 2012 Hyundai Veloster Coupe on the Road

Hyundai Launches First 4-D Commercial for New Azera Sedan

Hyundai is banking on the latest film technologies to promote its new Azera sedan, at least on its home turf. The automaker released a new advertisement for the mid-size saloon, which is named Grandeur in its home market, in select 4-D and 3-D movie theaters in South Korea. Read more »

READ MORE - Hyundai Launches First 4-D Commercial for New Azera Sedan

New Hyundai Veloster Coupe: First Official Teaser Photo and Video Released Ahead of Detroit Show

It won't be long before we get to see the production version of the 2007 Veloster Concept as Hyundai has launched a mini site counting down the days and hours left before the small coupe makes its world premiere at the Detroit Motor Show in mid-January.

The road-going model will keep the concept car's Veloster nameplate, while according to the official teaser video, it will be equipped with a modern direct-injection engine linked to a dual-clutch transmission with an estimated 40mpg fuel consumption (5.8 lt/100km).

That's about all Hyundai had to share with us for now, however, we do know from previous reports that the engine in question will most likely be a 1.6-liter unit producing around 140-horsepower, while spy shots (see here) suggest that Veloster will feature asymmetric body with two doors on the passenger side of the car and a single, longer door on the driver side.

The closest rival for the new Hyundai Veloster Coupe is the Honda CR-Z hybrid.

READ MORE - New Hyundai Veloster Coupe: First Official Teaser Photo and Video Released Ahead of Detroit Show

New Hyundai Veloster Coupe: First Official Teaser Photo and Video Released Ahead of Detroit Show

It won't be long before we get to see the production version of the 2007 Veloster Concept as Hyundai has launched a mini site counting down the days and hours left before the small coupe makes its world premiere at the Detroit Motor Show in mid-January.

The road-going model will keep the concept car's Veloster nameplate, while according to the official teaser video, it will be equipped with a modern direct-injection engine linked to a dual-clutch transmission with an estimated 40mpg fuel consumption (5.8 lt/100km).

Read more »

READ MORE - New Hyundai Veloster Coupe: First Official Teaser Photo and Video Released Ahead of Detroit Show

VIDEO: Crazy World... Hyundai Driver Rams Two Dozen Cars in Moscow

Earlier today, 44-year-old Moscow resident named Oleg N. went on a road rampage for reasons that have yet to be determined. Russian news sites reported that the driver of the silver-colored Hyundai Terracan crashed into some 20 or so cars. The incident was partially caught on video where we see the Moscow resident trying to escape a mob of angry drivers by getting into his SUV and ramming several cars in an attempt to flee the scene. He was eventually caught by the police and a number of drivers who showed him no mercy - guess the Christmas Spirit ain't as infectious as we hoped...

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READ MORE - VIDEO: Crazy World... Hyundai Driver Rams Two Dozen Cars in Moscow

VIDEO: Bang, Bang, Bang it's the 2012 Hyundai Azera Sedan

Having wow'd us with teaser renderings at first followed shortly after by official real-life photographs, Hyundai continues to build hype around its all-new-2012 Azera before the full reveal by giving the car a promotional role in a South Korean TV drama called "The Fugitive Plan B".

While official information around the new Azera, which will be sold as the Grandeur in its home market, remains scarce, one of our South Korean readers, Jinhwan H. claims that word around local news sites is that the car will be offered locally with a choice of three engines. These include the Sonata's 2.4-liter GDI with 200hp and 184.4lb-ft torque, a 3.0-liter V6 GDI delivering 263hp and 225.7lb-ft torque plus a 3.0-liter LPI running on Liquefied Petroleum Gas with 230hp, 204.7lb-ft torque.

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READ MORE - VIDEO: Bang, Bang, Bang it's the 2012 Hyundai Azera Sedan

Aussie Man Narrowly Escapes Hyundai Flying Into his Bedroom! [+Video]

To say that Demitrios Bisbelis from Melbourne, Australia, is lucky, is an enormous understatement. The 31-year old man escaped almost certain death - or serious injuries at best, when he decided to get out of bed briefly at 2 am to check his computer in another room. A few minutes later, a Hyundai Excel [also know as the Pony] ploughed into his house and onto the bed he was lying on moments ago!

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READ MORE - Aussie Man Narrowly Escapes Hyundai Flying Into his Bedroom! [+Video]

Hyundai i10 and i20 Designed by Italian Fashion House Fiorucci

Not to be outdone by the likes of Fiat and its range of fashion house designed special edition models, Hyundai's Italian arm partnered with Milanese fashion brand Fiorucci to create a special series of models based on the i10 city car and the larger i20 supermini.

Both the i10 and i20 by Fiorucci models are characterized by the unique color combos inside and out as well as their upgraded standard equipment and the use of exclusive materials in the cabin.

The most vibrant proposal is the i10 by Fiorucci. It is available with a choice of five colors including Deep Ocean Blue, Oyster Gray, Sleek Silver, Stone Black or Crystal White, with details such as the mirror caps and grille finished in either Fuscia (pink) or Verde Lime (lime green).

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READ MORE - Hyundai i10 and i20 Designed by Italian Fashion House Fiorucci

Desert Drifting a Sonata: Knowing When to Stop is a Sign of Wisdom...

What happens when you live in / near the desert and have a bunch of money to waste? Cars get destroyed, that's what. Here's a small clip of somebody taking their Hyundai Sonata out for a little slideways action and utterly shredding the rear passenger side. I'd venture to say it's totaled, considering the rear wheels aren't meant to be pushed up into the wheel well like that.
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READ MORE - Desert Drifting a Sonata: Knowing When to Stop is a Sign of Wisdom...

Desert Drifting a Sonata: Knowing When to Stop is a Sign of Wisdom...

What happens when you live in / near the desert and have a bunch of money to waste? Cars get destroyed, that's what. Here's a small clip of somebody taking their Hyundai Sonata out for a little slideways action and utterly shredding the rear passenger side. I'd venture to say it's totaled, considering the rear wheels aren't meant to be pushed up into the wheel well like that.

Also, how fast do you have to be going to launch the spare tire out of the trunk? If anyone knows what event this was or what specifically was going on (other than putting that poor white Sonata into a mound of dirt), give us a shout.

By Phil Alex

_______________________________GALLERY_______________________________

READ MORE - Desert Drifting a Sonata: Knowing When to Stop is a Sign of Wisdom...

Interested? Hyundai's i10 2010 World Cup Football Car for Sale

While we doubt any sane private buyer would care about owning a small Hyundai decked out with 'grass' bodywork and interior, a giant football and goal posts, we guess that a car dealer or a sports shop could use the car as an attention grabber for their store.

In any case, one of Hyundai's two i10 2010 World Cup promotional cars has been put up for sale on eBay with all proceeds to benefit "BEN", an automotive industry charity in the UK for those who work, or have worked, in the automotive and related industries, as well as their dependents.

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READ MORE - Interested? Hyundai's i10 2010 World Cup Football Car for Sale

Interested? Hyundai's i10 2010 World Cup Football Car for Sale

While we doubt any sane private buyer would care about owning a small Hyundai decked out with 'grass' bodywork and interior, a giant football and goal posts, we guess that a car dealer or a sports shop could use the car as an attention grabber for their store.

In any case, one of Hyundai's two i10 2010 World Cup promotional cars has been put up for sale on eBay with all proceeds to benefit "BEN", an automotive industry charity in the UK for those who work, or have worked, in the automotive and related industries, as well as their dependents.

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READ MORE - Interested? Hyundai's i10 2010 World Cup Football Car for Sale

Hyundai Officially Confirms U.S. Sales of New Elantra at the End of 2010 - Plus New Gallery with 42 Photos

Hyundai has finally confirmed what's been rumored for months; that the all-new 2011 Avante saloon, the predecessor of which we came to know as the Elantra, is heading to North American shores.

"The new compact sedan will also make its way to overseas markets including U.S. starting the end of the year," Hyundai said in an official statement, without disclosing any more details. Unless the company changes its plans, expect to see Hyundai's baby Sonata making its first public outing in the States at the Los Angeles Auto Show in mid-November.

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READ MORE - Hyundai Officially Confirms U.S. Sales of New Elantra at the End of 2010 - Plus New Gallery with 42 Photos